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Are You Guilty Of Any Of These Top 5 Property Marketing Sins?

Are you guilty of any of these…..

1) One image advertising

For almost all properties a minimum rule of 4 photos should be adhered to. Front, kitchen, living area and main bedroom as a minimum, with a recommendation of bathroom, as well as back shot for freestanding homes.

2) Poor quality photography

Bad lighting, messy home, reflections of you in the mirror, poor angles, all there fall under the do not do category. In 2018, professional photography is more reasonably priced than ever before, and this is an investment in getting a better rental return, so you should never be afraid to ask the landlord to invest in photography.

3) No inspection instructions

The best performing rental properties online have easy to follow instructions on how to register for inspection, or advertised open home times. People are busy, and in many marketplaces there is plenty of competition when it comes to available property, so making it simple for a prospective tenant is a must do.

4) Short or vague advertising copy

Your ad copy should include all important details as well as painting a picture of the lifestyle a tenant could expect to enjoy should they be the successful applicant on the property. Don’t forget to be very clear about the available date, and important aspects such as available lease term and pet considerations.

5) Recycling Blunders

When it comes to the environment, I am all for recycling, but if you are recycling copy on your properties, please make sure all details are still current. Make sure that if you are borrowing a sales ad that your office used when selling the property, that all references to land size, development potential or renovators dream are removed. When re-letting a property, look out for references to particular seasons (i.e. move in before Christmas) or and additions or exclusions that may need to be adjusted in the add (i.e. air conditioning installed, heating changed from gas to ducted etc)

If you could benefit from a quick health check on your property marketing, email us to get a free copy of the Real+ Advertising Copy Guidelines. 

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